UX Audits
A clear-eyed look at your product: what's working, what's causing friction and what to fix next.
When you've been close to a product for a long time, it's hard to see the rough edges. A UX audit gives you a fresh, structured read on the experience and a prioritised list of what to do about it.
Look at the whole picture
I review the product across the journeys that matter: sign-up, core flows, onboarding, settings and billing. I look at it the way a new user would, with notes the team can actually act on.
Friction, not nitpicks
An audit shouldn't be a long list of small grievances. I focus on the issues that genuinely cost you customers, conversions or trust, and skip the ones that don't.
Prioritised and practical
You'll get a clear write-up: what's wrong, why it matters and what I'd do about it, sorted by impact and effort so the team can pick up the next sprint with confidence.
An audit is one of the most useful things a product team can do. It often pays for itself in the things you stop building, as much as the things you start.