New Features
Take a half-formed idea and shape it into a feature that's worth building, and worth shipping.
New features are where products either grow or get bloated. I work with product teams to figure out which is which, then design the ones worth building so they ship as well as they were planned.
Understand before designing
Every new feature starts with a question, not a screen. I dig into the problem, the customers it's for and what success actually looks like, so the design solves the right thing.
Design end-to-end
The happy path is the easy bit. I design for the empty states, errors, upgrade prompts and edge cases that decide whether a feature feels finished or rushed.
Built to ship
I work alongside engineers, not over the wall from them. Specs are clear, components are reusable and decisions are documented, so the team can build with confidence and momentum.
When a new feature lands well, no one notices the work that went into making it feel obvious. That's the point.