MVPs
Shape and ship a focused first version of your product. One that proves the idea, not just the demo.
An MVP is the smallest version of your product that can honestly answer the question: do people care, and will they pay for it? I help founders and small teams design and ship that first version with a clear scope, a strong opinion on the experience, and a build that holds up to real users.
Start with what matters most
Most MVPs fail because they try to do too much. We'd strip the idea back to its core promise, the one thing your product has to be great at, and design around that. Everything else can wait.
Design that respects the build
I design with engineering in mind. That means real components, real data and real states, not perfect mockups that fall apart in code. The output is a product you can ship, not a deck.
Ship something honest
An MVP shouldn't feel cheap. It should feel small but considered, with enough care that early customers trust it and come back. That's the bar I work to.
If you're trying to get a first version of something into the world without losing the things that make it worth using, this is the kind of work I love.